Meta and Oakley launch AI smart glasses: starting at $399, battery life doubled, available in July

Key Points

• Research suggests Meta unveiled Oakley Meta HSTN smart glasses this week, targeting athletes with advanced features.

• It seems likely these glasses enhance performance with 3K video, 8-hour battery, and AI insights, starting at $399.

• The evidence leans toward significant interest due to improved battery life and sports focus, with pre-orders from July 11.

Announcement Overview

This week, Meta revealed the Oakley Meta HSTN smart glasses, a collaboration with Oakley focusing on performance and sports. These glasses aim to amplify human potential with features like Ultra HD 3K video capture, open-ear speakers, and Meta AI integration for real-time insights.

Features and Pricing

The glasses offer up to 8 hours of battery life, a charging case for 48 hours, and IPX4 water resistance. Pricing starts at $399, with a limited edition at $499, available for pre-order from July 11, 2025, in multiple countries.

Market Reception

The announcement has generated buzz, with tech enthusiasts praising the upgrades over previous models, especially for sports and outdoor activities.

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Comprehensive Analysis of Meta's Oakley Smart Glasses Announcement

Introduction

This analysis explores Meta's recent announcement of the Oakley Meta HSTN smart glasses, revealed on June 20, 2025, as part of this week's tech news. This collaboration between Meta, formerly known as Facebook, and Oakley, a renowned sports eyewear brand, introduces a new category of performance AI glasses designed to enhance the capabilities of athletes and sports enthusiasts. This report synthesizes information from official announcements, news articles, and social media discussions to provide a detailed understanding of the features, pricing, availability, and market reception of these smart glasses.

Background on Meta and Oakley

Meta has been actively expanding its wearable technology portfolio, particularly in smart glasses, following the success of its Ray-Ban Meta glasses. Oakley, owned by EssilorLuxottica, is known for high-performance eyewear, especially in sports and outdoor activities. The partnership aims to combine Meta's AI and camera technology with Oakley's design expertise, targeting a niche market of athletes and fans. The announcement, dated June 20, 2025, aligns with Meta's strategy to innovate in wearable tech, as seen in their previous collaborations and investments in AI.

Details of the Announcement

The Oakley Meta HSTN smart glasses were officially introduced through Meta's newsroom and blog, with additional coverage from tech outlets like CNET, UploadVR, and Mashable. The announcement highlights the glasses as a "new category of Performance AI glasses, engineered to amplify human potential"

.

Key Features

The glasses come equipped with several advanced features:

• Camera: A built-in camera capable of capturing Ultra HD 3K video (2203x2938 in portrait mode), an upgrade from the 1080p of the Ray-Ban Meta glasses, enabling high-quality, hands-free recording .

• Audio: Open-ear speakers allow users to listen to music, podcasts, and manage calls without obstructing their hearing, enhancing situational awareness during activities.

• Durability: An IPX4 water resistance rating ensures the glasses can handle splashes and light rain, suitable for various outdoor conditions but not for immersion .

• Battery Life: Offers up to 8 hours of typical use on a single charge, a 40% improvement over the 3-4 hours of the Meta Ray-Ban glasses, with a charging case providing an additional 48 hours of battery life. It also supports 50% charge in 20 minutes, enhancing usability for extended sessions .

• AI Integration: Meta AI is integrated, offering performance insights such as wind conditions and enabling hands-free operation through voice commands like "Hey Meta." This includes capturing video hands-free and providing real-time data relevant to sports and outdoor activities .

Additional features include a lower-power camera mode for longer AI sessions and new batteries in the arms for better weight distribution. The glasses use the same Qualcomm chipset as the Ray-Ban Meta, which is 1.5 years old, indicating no upgrade in processing power but focusing on battery and camera enhancements

.

Pricing and Availability

The pricing structure is as follows:

• Limited-Edition Oakley Meta HSTN: $499 USD, with pre-orders starting on July 11, 2025.

• Rest of the collection starts at $399 USD, available later in the summer of 2025.

Availability is initially set for multiple countries, including the US, Canada, UK, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland, and Denmark, with planned expansion to Mexico, India, and the United Arab Emirates later this year

. Users can sign up for updates at Meta AI Glasses and Oakley Subscription.

Unique Aspects

The collaboration is notable for combining Oakley's design heritage with Meta's AI technology, positioning the glasses as the first product specifically for athletes and fans, based on the HSTN style. The global campaign features elite athletes like Kylian Mbappé and Patrick Mahomes, emphasizing the sports and performance angle

. The glasses will debut at events like Fanatics Fest (June 20-22, 2025) and UFC International Fight Week (June 25-27, 2025), further highlighting their sports focus.

Market Reception and Public Reaction

The announcement has generated significant interest, as evidenced by social media activity on X. Official accounts like @RealityLabs and @oakley posted about the launch, with posts garnering thousands of views and favorites

The focus on sports and performance, along with the enhanced battery life and camera capabilities, has been praised by tech enthusiasts. However, some discussions on X, like @boztank's post, suggest this is an expansion of the smart glasses category, building on the Ray-Ban success

Comparative Analysis

To better understand the positioning of the Oakley Meta HSTN glasses, consider the following comparison with the previous Ray-Ban Meta glasses:

Aspect	Oakley Meta HSTN	Ray-Ban Meta Glasses
Camera Resolution	Ultra HD 3K (2203x2938, portrait mode)	1080p
Battery Life	Up to 8 hours, 48 hours with case	3-4 hours
Price Range	$399 - $499	Typically around $299 - $379
Target Audience	Athletes and sports enthusiasts	General consumers, fashion-focused
AI Integration	Performance insights, e.g., wind conditions	General AI assistant, less sports-specific
Water Resistance	IPX4 (splash-proof)	Not specified, likely lower
Availability	Pre-order July 11, summer 2025, multiple countries	Widely available since 2023

This table highlights the Oakley glasses' focus on performance and sports, with significant upgrades in battery life and camera resolution, justifying the higher price point.

Implications and Interpretation

The launch of the Oakley Meta HSTN glasses signifies Meta's strategy to diversify its smart glasses portfolio, moving upmarket with a sports-oriented product. The improved battery life and camera capabilities address previous limitations, potentially attracting a new segment of users. However, the lack of a display, as noted in the CNET article, means these are not AR glasses but rather camera and AI-enhanced eyewear, which might limit their appeal compared to future AR offerings. The focus on sports could also open opportunities for integrations with fitness apps or real-time stats, though no specific plans were announced.

Public reaction, as seen on X, suggests enthusiasm, but there may be privacy concerns around the camera feature, though not highlighted in the announcement. The pricing, starting at $399, positions them as premium, which could affect accessibility for casual users.

Conclusion

In summary, Meta's announcement of the Oakley Meta HSTN smart glasses on June 20, 2025, introduces a performance-oriented product with advanced features like 3K video, 8-hour battery life, and AI insights, starting at $399, with pre-orders from July 11. This collaboration with Oakley targets athletes and sports enthusiasts, generating significant interest and buzz in the tech community, marking a strategic expansion in Meta's wearable tech lineup.

Key Citations

• Introducing Oakley Meta Glasses, a New Category of Performance AI Glasses

• Meta introduces Oakley AI smart glasses that start at $399

• Week in Review: Meta reveals its Oakley smart glasses

• Introducing Oakley Meta Glasses: Amplifying Human Potential

• Meta's New Oakley Smart Glasses Coming in July Boost Battery Life and Camera

• Oakley Meta Glasses Have Double The Battery Life Of Ray-Ban Meta

• Oakley and Meta launch new AI glasses. What do they do?

• Meta Oakley smart glasses revealed with an assist from athletes like Kylian Mbappé

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