“Jennifer Garner’s Baby Food Company Reportedly Files Confidentially for IPO, Eyes Listing as Early as 2025”

Key Points

• Research suggests Jennifer Garner's baby food company, Once Upon a Farm, has confidentially filed for an IPO, potentially valuing it at $1 billion.

• The evidence leans toward the IPO occurring as soon as this year, subject to market conditions, with Goldman Sachs and JPMorgan as lead underwriters.

• There is some controversy, as plans could change based on market dynamics, and no specific date is confirmed.

Company Overview

Once Upon a Farm, co-founded by Jennifer Garner, Cassandra Curtis, Ari Raz, and John Foraker in 2015, is based in Berkeley, California. It specializes in organic products like oat bars, cold-pressed pouches, and frozen meals for babies, toddlers, and children, sold in U.S. supermarkets.

IPO Details

The company has confidentially filed for an IPO in New York, with a potential valuation of about $1 billion. Goldman Sachs and JPMorgan are the lead underwriters, and the IPO could happen this year, though it's subject to market conditions.

Market Context

The U.S. IPO market has raised $27 billion this year, down from $41 billion last year, but more than $22 billion in 2022 and $24 billion in 2023. Recent IPOs like Chime and Circle Internet Group have shown strong performance.

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Jennifer Garner's Once Upon a Farm Confirms Confidential IPO Filing, Eyes $1 Billion Valuation

Jennifer Garner's baby food company, Once Upon a Farm, has confidentially filed for an initial public offering (IPO) in New York, marking a significant milestone for the organic children's food brand. Founded in 2015 and based in Berkeley, California, the company is co-founded by actress Jennifer Garner, alongside Cassandra Curtis, Ari Raz, and John Foraker. This move positions Once Upon a Farm to potentially join the public market, with a valuation estimated at around $1 billion, according to recent reports from Reuters and US News & World Report. Below, we explore the company's background, IPO details, and the broader market context as of June 18, 2025.

Company Background and Product Range

Once Upon a Farm, established in 2015, has grown into a notable player in the organic baby and children's food market. The company offers a diverse product range, including oat bars, cold-pressed pouches, and frozen meals, specifically designed for babies, toddlers, and children. These products are distributed across supermarkets throughout the United States, reflecting the company's focus on accessibility and nutrition. Jennifer Garner's involvement extends beyond co-founding, as she is known for her commitment to childhood nutrition, even growing produce on her family farm in Oklahoma, as noted in US News & World Report.

The company's mission aligns with the growing demand for organic, healthy food options for young children, positioning it well within the competitive baby food market. Its Berkeley, California base underscores its West Coast roots, potentially appealing to environmentally conscious consumers.

IPO Filing and Financial Details

Once Upon a Farm has confidentially filed for an IPO with the New York authorities, a process that allows companies to gauge market interest before publicly disclosing details. The filing, reported by Reuters, indicates a potential valuation of about $1 billion, a significant figure that reflects the company's growth and market potential. Leading the underwriting efforts are Goldman Sachs and JPMorgan, two prominent investment banks known for managing high-profile IPOs, as confirmed by both Reuters and US News & World Report.

While the exact timing of the IPO remains uncertain, reports suggest it could occur as soon as this year, though plans are subject to market conditions. This flexibility is typical in IPO processes, where companies monitor economic indicators, investor sentiment, and regulatory approvals before proceeding. The confidential filing, a strategy often used by companies to maintain competitive advantage, aligns with Once Upon a Farm's approach to strategic growth.

Market Context and Recent IPO Trends

The U.S. IPO market in 2025 has seen $27 billion raised year-to-date, a decrease from the $41 billion raised in the same period last year, but higher than the $22 billion in 2022 and $24 billion in 2023 over the same time frames, according to US News & World Report. This context suggests a robust, though slightly cooling, market for new listings, potentially influenced by economic uncertainties and interest rate environments.

Recent IPOs provide a benchmark for Once Upon a Farm's potential market entry. For instance, Chime, a financial technology company, saw its stock jump 59% on its Nasdaq debut last week, valuing it at $18.4 billion, while Circle Internet Group's stock climbed to $103.75, experiencing several volatility-related halts, as noted in US News & World Report. These examples highlight the volatility and opportunities within the current IPO landscape, which could impact Once Upon a Farm's valuation and investor reception.

To provide a structured comparison, the following table outlines key aspects of Once Upon a Farm's IPO and recent market trends:

Aspect	Details
Company Name	Once Upon a Farm
Co-Founders	Jennifer Garner, Cassandra Curtis, Ari Raz, John Foraker
Founding Year	2015
Location	Berkeley, California, USA
Product Range	Oat bars, cold-pressed pouches, frozen meals for babies, toddlers, children
Sales Location	Supermarkets across the U.S.
IPO Filing Location	New York
Potential Valuation	About $1 billion
Lead Underwriters	Goldman Sachs, JPMorgan
Potential IPO Year	As soon as 2025, subject to market conditions
U.S. IPO Market 2025 YTD	Raised $27 billion, down from $41 billion last year
U.S. IPO Market 2022	Raised $22 billion over same time frame
U.S. IPO Market 2023	Raised $24 billion over same time frame
Recent IPO Example 1	Chime, Nasdaq debut, jumped 59%, valued at $18.4 billion
Recent IPO Example 2	Circle Internet Group, stock climbed to $103.75, halted for volatility

This table highlights Once Upon a Farm's positioning within a dynamic IPO market, with its potential valuation and timing aligning with recent trends, though subject to market fluctuations.

Broader Implications

Once Upon a Farm's potential IPO represents not only a financial milestone but also a validation of the organic baby food market's growth. Jennifer Garner's celebrity status could enhance brand visibility, potentially attracting investors and consumers alike. However, the company's success will depend on navigating market volatility, regulatory hurdles, and competition within the food and beverage sector.

For investors, the IPO offers an opportunity to participate in a company with a strong brand and growing market, though the confidential filing suggests a cautious approach to public disclosure. For consumers, the IPO could signal further expansion, potentially improving product availability and innovation in organic children's nutrition.

In conclusion, as of June 18, 2025, Once Upon a Farm's confidential IPO filing positions it for a potential $1 billion valuation, with Goldman Sachs and JPMorgan leading the effort. While the IPO could occur this year, market conditions will play a critical role, reflecting the broader dynamics of the U.S. IPO market, which has seen $27 billion raised year-to-date, down from $41 billion last year.

Key Citations

• Jennifer Garner's baby food company confidentially files for an IPO, sources say

• Jennifer Garner's Baby Food Company Confidentially Files for an IPO, Sources Say

• Jennifer Garner's Baby Food Firm Weighs IPO as Soon as This Year

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